Psychology

Learn from the subtlety of (Apple’s) highly effective marketing

I decided to pay a little visit to the Apple store on London's Regent Street this morning. It's one of those places I gravitate to when I'm in the area and have a few spare minutes, for no other reason than I just love being there. And that's the point, really. The Regent Street store …

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Unleash the Power of Collaboration in your business (& I’m not talking about software)

For pretty much all of the 30+ years that I’ve been in business, I have employed the power of collaboration. Before I did what I do now, I ran an engineering business based in Kent. It was my family business, I was the fourth generation of my family to work in it, and I started …

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